When you get right down to it, it’s very difficult to know what members of the Royal Family really feel about things. The higher you go up the pyramid, the less scope that they have to be partial. So I don’t actually know if His Majesty the King really doesn’t like chocolate. But buying the Rowntree’s Edward VII Coronation tin has made me do a little bit of light research about the connection between the royal family and chocolate. What do you know, I found out that King Charles has withdrawn the Royal Warrant from Cadbury’s chocolate, and if I’m correct this is the first time they haven’t had one for over 170 years.
Queen Victoria first granted the Royal Warrant in 1854. We
can be pretty certain that she was a bit of a fan from the way that Cadbury’s
were her first port of call when she wanted to send a present of the finest
British chocolate to soldiers fighting in the Boer War.
The Royal household doesn’t go into details about why
companies lose their warrant, but since 2010 Cadbury’s have been owned by US
based Mondelez International. It’s believed that the King faced calls to
withdraw warrants from companies still operating in Russia, as does Mondelez.
Has it made a material difference to Cadbury’s? I doubt it. All it means is a
certain loss of cache, no invitation to warrant holder shindigs and having to
remove the crown logo from packaging.
The silly thing about all of this is, I can’t eat chocolate
now because my blood sugar is way too high as it is!
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